Scheduled Products

Take Full Control of When Products Go Live

Scheduled SureCart products can be enabled and managed from the Marketing for SureCart settings area, where you’ll create and configure individual product schedules. From the main Product Schedules feature, you can review existing schedules, quickly see which ones are active, and create new ones to control when products become visible, purchasable, or display launch messaging and countdown timers. Everything inside a product schedule configuration is organized into clear tabs so you can plan launches, product drops, and limited-time promotions with confidence.

Manage Product Schedules

From the Product Schedules tab, you can view, edit, and organize every schedule in your store. This overview makes it easy to see which schedules are currently active and which are upcoming or inactive. Creating a new schedule is as simple as clicking the Add Product Schedule button, allowing you to plan future releases without affecting your live products until you’re ready.

Configure The General Settings For Each Product Schedule

Inside each schedule, the General tab is where everything begins. Here you’ll give the schedule a clear internal title so you can recognize it at a glance, enable or disable it without losing your configuration, and assign a priority level in case multiple schedules overlap.

Priority becomes especially powerful when coordinating multiple launches or promotional windows. If two schedules affect the same product at the same time, the higher-priority schedule takes control, ensuring predictable behavior across your store.

Choose Exactly Which Products Are Affected

Not every promotion applies to your entire product catalog. Within the Products tab, you can decide whether the schedule applies to all products, specific individual products, or entire SureCart collections.

This flexibility allows you to run focused product drops, seasonal releases, or limited promotions without impacting unrelated items. Only the products you select will follow the timing and behavior rules defined in the schedule.

Schedule Timing: Decide When It Starts And Ends

The Schedule tab is where you define the exact timing of your campaign. You can enable a specific start date and time, an end date and time, or both.

If a start time is set, the selected products will automatically transition into their scheduled behavior at that exact moment. If an end time is defined, the schedule will gracefully expire without requiring any manual updates. Leaving either option disabled gives you even more flexibility, allowing schedules to begin immediately or continue indefinitely.

This precise timing is what makes timed launches and product drops feel seamless and professional.

Before The Schedule Begins: Build Anticipation

The Before Schedule Begins section in the Behavior tab controls how the product appears to customers prior to launch. You can choose whether the product is visible and whether it can be purchased, and customize the Add to Cart button text if it is visible but not yet available.

This is where anticipation is created. Optional pre-launch messaging lets you display a custom notice on the product page, complete with a dynamic start-date merge tag. You can also enable a live countdown timer so customers can see exactly when the product becomes available.

Message placement settings ensure your announcement appears in the perfect spot on the product page, reinforcing the upcoming launch without disrupting your layout.

During The Scheduled Window: Control The Active Experience

Once the scheduled window begins, the During Scheduled Window section takes over. Here, you determine whether the product is fully available, view-only, or temporarily restricted.

You can customize the Add to Cart button text during this period and optionally display a message explaining the promotion or limited availability. A countdown timer can also be enabled to show customers exactly how long the product will remain available, using a dynamic end-date merge tag.

This is ideal for flash sales, limited inventory releases, or product drops that rely on urgency to drive conversions.

After The Schedule Ends: Define What Happens Next

When the scheduled window closes, the After Schedule Ends section controls the product’s final state. You may choose to hide it completely, leave it visible but unavailable, or customize the button text to reflect its new status.

An optional post-schedule message allows you to inform customers that the promotion has ended, the product is sold out, or that a future release may be coming. This ensures customers are never left confused about why they can no longer purchase.

Display Messages And Countdowns Anywhere with Shortcode

For stores using custom layouts, landing pages, or builder-based designs, the Shortcode tab provides a flexible way to display scheduled messages and countdown timers outside of the default SureCart product page.

Using the provided shortcode with a product ID, you can dynamically display the appropriate before or active schedule message anywhere on your site. This makes it easy to promote product drops on landing pages, announcement bars, or campaign pages while keeping everything synchronized with your schedule settings.